Deep Dive: Value of Design Schedule
February 19, 2026
Virtual Event
Thursday, February 19
Keynote: Design Leadership - Navigating Change and Ambiguity to Drive Value
11:05-11:50 am EST
*This session is live only and will not be recorded or distributed afterward.
Eric Quint, IDSA
Session Description
Across businesses, communities, and organizations, one aspect remains constant in our connected world: change is ever-present and evolving faster than ever. For design to thrive exceptional design leadership is needed to create an environment where design is empowered to lead, and where it is utilized to identify, develop and deliver value, making it a strategic capability. Design leaders can shift the conversation from deliverables to decisions, from outputs to outcomes, and from justifying investments to maximizing value. Discover how to navigate the challenges we all face as creative professionals and change agents, as we work to drive progress and relevance by embracing the complexity of leading design, rather than being distracted by it and becoming ineffective.
*This session is live only and will not be recorded or distributed afterward.
Short Break
11:50-11:55 am EST
Panel Discussion
11:55 am-12:25 pm EST
Denisse Bronsoiler | PARK
Stephan Clambaneva | PARK
Michael Held | Steelcase
Brett Lovelady | Astro Studios
Eric Quint, IDSA
Session Description
As designers move into senior and leadership roles, value is no longer demonstrated through output alone, but through influence—on business outcomes, organizations, and human impact. This conversation explores how that shift shows up in real practice.
Short Break
12:25-12:30 pm EST
Case Study 1: Design as a Strategic Multiplier Inside the Organization
12:30-1:00 pm EST
Michael Held | Steelcase
Session Description
Workshop 1: Value of Design in Business
Session Description
Examining how design creates value in business and society through effective communication, systems thinking, and real-world application.
Lunch Break
2:30-3:00 pm EST
Case Study 2: Value of Design to Humanity
3:00-3:30 pm EST
Brett Lovelady | Astro Studios
Session Description
Case study focused on the value of design to humanity, sustainability, and responsible innovation.
Workshop 2: Value of Design to Humanity
Session Description
Examining how design creates value in business and society through effective communication, systems thinking, and real-world application.
Short Break
5:00-5:05 pm EST
Closing Reflections: Deep Dive Committee
5:05-5:15 pm EST
Jayson Simeon | Adaptitude
Kyle Ellison | Trailside Creative, LLC
Emilie Williams | Hydrific by LIXIL
Per Magnus Skold | Mako Design + Invent
Session Description
End the day with closing reflections and practical takeaways from the event committee.
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