About Design Leadership Bootcamp
This intensive, interactive 6-week training program helps build business design competencies in 5 key subject areas, giving participants an edge when tapped to lead design for businesses. This bootcamp-style learning framework navigates the complexities between leading and managing design across people, processes, and content. In this course, students Learn how to speak the language of design for business, as well as how to deliver more value and impact to the bottom line.
General Admission: $2,995
IDSA Members: $2,395 (20% discount)
5 Key Areas
Design Leadership
Learn key characteristics and competencies to become an effective design leader. Learn how to inspire and lead your business into new futures and new business areas. Learn how to inspire others around a vision and how to advance the position of design to become a more strategic partner.
Design Management
Learn the differences and synergies between managing and leading. Learn how to clarify and position the various types of design management and how to identify and communicate opportunities for improvements, driving more efficiency and effectiveness.
Design Strategy
Learn how to convince others and best communicate the need for a design strategy, and its relationship to overarching business and brand strategies. Learn how to develop an impactful yet pragmatic approach to developing a design strategy for your projects and/or programs to benefit your organization.
Design Value
Learn how to demonstrate and justify investments in design and how those investments will generate value (return on investments) to your projects and programs. Learn how to utilize and leverage metrics and “proof” to help secure investments and build credibility in design for business.
Design for Humanity
Learn how to lead and influence your organization to ensure that all design solutions are considering circularity and sustainability, creating a (more) positive impact in the world. Learn how to create more awareness and ambition to leverage leading UN Sustainable goals.
Meet the Instructors
The instructors of this program are leading practitioners in the area of design leadership, with decades of experience in helping to advance and elevate design within organizations, companies, and agencies. This program will be taught by:
Jay Peters, IDSA
Jay has been a key resource helping to maximize the value of design for business by consulting senior leadership and training designers and design managers in world-leading companies. With over 25 years of industry experience, Jay has been instrumental in advancing design for organizations such as LEGO, Nestle, Staples, Kimberley Clark, Bose, Roche, and many others. As a classically trained industrial designer, Jay also holds a Master’s degree in Business Design and is an expert in bridging the gap between design and business.
Stephan Clambaneva, IDSA
Stephan is a design and innovation leader with 25+ years of comprehensive global experience in the areas of digital transformation, design, and innovation management. Stephan is accomplished in experience design, product lifecycle management, large-scale project management, new business development, global marketing, team building, manufacturing operations, stakeholder engagement, and providing cross-functional leadership to develop strategic planning and partnerships.
Tim McKeown
Tim provides extensive experience as a design manager and leader to empower future design leaders and deliver design-driven value in organizations. He has nearly 30 years of industry experience, including hands-on experience in Brand Design, Product Design, Design Studio management, Innovation Leadership, and User-Centered Design Methods within world-class design and innovation teams in global organizations such as Motorola, Whirlpool, Newell, Wilson, and McDonalds.
About PARK Academy
In April 2023, Grow, the original provider of Design Leadership Academy, merged with the PARK brand and is now known as PARK Academy. PARK Academy is a world leading professional education provider in Design Leadership & Design Management. PARK Academy has helped hundreds of professionals from many world leading organizations to step-up in leading and managing design. Alumni include professionals from organizations such as LEGO, GSK, Unilever, 3M, Accenture, Cisco, Honda, Sony, Hasbro, Kimberly-Clark, Newell Brands, Roche, Samsonite, Staples, Johnson & Johnson, Indeed Innovation, Brand Pack and many many others. All PARK programs are hosted by consultants who spend their days guiding world leading organizations to maximize the value of design.
Learn more at www.leading.design and www.designleadership.academy