Deep Dive: Value of Design
February 19, 2026
Virtual Event
Event Overview
Design leaders today are expected to drive business value, communicate with clarity, and address the complex social and environmental challenges shaping our future. This immersive Deep Dive brings together respected voices in design leadership and practice to explore how design delivers measurable impact across both organizations and society at-large. This virtual Deep Dive is for design professionals who want more than inspiration—participants will leave with frameworks, context, and tools they can apply immediately.
What Will I Learn?
This deep dive equips experienced industrial designers with the tools to define, articulate, and advocate for the value of design at an organizational and human level. Participants will strengthen their ability to communicate design’s impact in leadership language, elevate their strategic influence within organizations, and responsibly balance business objectives with human-centered outcomes.
Articulate the Value of Design in Organizational Terms
Enable participants to clearly communicate how industrial design contributes to business performance, strategic alignment, and long-term enterprise value—using language that resonates with executive and cross-functional stakeholders.
Elevate Design from Execution to Strategic Influence
Help designers understand how to position design as a leadership function that shapes decisions, systems, and culture, rather than solely delivering products or aesthetics.
Balance Business Impact with Human Responsibility
Equip participants with frameworks to evaluate design decisions through both commercial and human lenses, reinforcing design’s responsibility to users, communities, and society while operating within real-world constraints.
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Who Is This Event For?
Design professionals, design managers, executives, educators, and anyone responsible for translating design into organizational and societal value.
Speakers
PARK
Steelcase Vice President of Design
Founder of Allstar Design
Author and Design Leader
Emcees
Trailside Creative
Adaptitude
Trimech Design Solutions
LIXIL
IDSA Deep Dives
Tailored insights and unparalleled learning crafted for the modern industrial designer.
Designed as comprehensive professional development forums, IDSA’s Deep Dives cater to designers at every career stage, empowering them with actionable knowledge and fostering invaluable networking opportunities. A digital certificate of completion is available upon request for attendees who successfully participate in both days of the event.
Cutting-edge Insights
Workshops & Q&A Sessions
Live Demos & Expert Guidance
Global Design Community Connection
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