Be Unconventional Deep Dive

Hosted by IDSA Women in Design  March 5 – 6th, 2026 | Denver, CO

Thank you to our sponsors

Break the Mold. Reimagine Possibilities. Design With Purpose.

Be Unconventional is a two-day immersive experience that arms today’s creatives with the mindset, skills, and community to thrive in a rapidly shifting landscape. Step away from the familiar, challenge the status quo, and reignite your bold, creative vision.

Call for Speakers ⏤ Show Us How To Be Unconventional

Are you a boundary-pusher with ideas that shift perspectives? We’re looking for diverse voices to lead talks, interactive sessions or workshops that share your insights on embracing fresh perspectives and bold approaches.

Apply by August 15th, 2025Submit Your Proposal

  • Call for Speakers closes August 15th
  • Line up and ticket sales open Mid/late October

Why Attend?

What You’ll Gain

Practical Tools & Techniques you can apply to projects the moment you’re back at your desk.

Fresh Perspectives from trailblazing speakers sharing cutting-edge research and real-world stories.

Career-Boosting Insights for every stage—from breaking into the field to leading a design-driven business.

How You’ll Feel

Empowered & Energized—ready to push boundaries and design the future.

Connected & Supported by a vibrant, inclusive network of peers and mentors.

Purpose-Driven: crystal-clear on how your unique voice creates meaningful impact.

User-Centered Design

Learn how to prioritize user needs and experiences, and design products and services that deeply resonate with users.

Innovation and Technology

Explore the latest trends and tools in design innovation, including Generative AI and emerging technologies, to stay ahead of the curve in the rapidly evolving design landscape.

Equity and Inclusion

Discover strategies for fostering diversity, equity, and inclusion in design processes and creating products that address the needs of underrepresented communities.

Emotional Design and Human-Centered Approaches

Learn how to leverage emotions and human-centered design principles to create compelling and resonant products that deeply connect with users on an emotional level.

Career Growth and Leadership

Enhance your negotiation skills, leadership abilities, and career advancement strategies to thrive as a design professional and make a meaningful impact in your field.

Sustainability, Social Impact, and Equity

Explore innovative approaches to sustainable design and social impact, and discover how design can be used as a tool for positive change, addressing environmental and social challenges.

Who Should Join Us?

Entry Level Designers & Students: Meet the industry, uncover career paths, and build your first professional network.

Mid-Career Creatives:  Hone technical expertise, explore new opportunities, and level-up your influence.

Senior/Lead Professionals: Expand your business acumen, refine leadership chops, and grow thriving teams.
All genders and communities are warmly welcomed.

Inside the Deep Dive

Visionary Keynotes that ignite imagination and challenge convention.
Hands-On Workshops delivering step-by-step, skills-based learning.
Interactive Panels & Roundtables where every voice counts.
Curated Networking events designed for meaningful, lasting connections.
Networking opportunities evening activities to continuing the inspiration.

 

Event Venue

DesignPhiladelphia
1218 Arch St, Philadelphia, PA 19107

Emcees

Diona Murray

Owner & Design Director, Diona Nicole Design Studio; Professor, Jefferson University

Jeanette Numbers

CEO & Founder, Nova Design

Speakers

Anne Asensio, IDSA

Dassault Systèmes 

Saloni Bedi, IDSA

Loft Design

Sarah Crooks

INDEED Innovation Inc.

Irina Kozlovskaya, IDSA

Design Leader and Advisor

Aadhya Krishna, IDSA

Academy of Art Design and Strategy

Laura Leenhouts

Newell Brands

Diona Murray

Diona Nicole Design Studio/Jefferson University

Nancy Perkins, FIDSA

Perkins Design Ltd.

Isabel Prochner, IDSA

Virginia Tech

Raja Schaar, IDSA

Drexel University

Christine Sheller

Experience Research + Design, O3 

Rina Shin, IDSA

Unwrap CMF

Maggie Snoke

Loft Design

Alecia Wesner

Kovacs-Wesner Design Group

Sharon West

Delve

IDSA Deep Dives

Tailored insights and unparalleled learning crafted for the modern industrial designer.

Designed as comprehensive professional development forums, IDSA’s Deep Dives cater to designers at every career stage, empowering them with actionable knowledge and invaluable networking opportunities. 

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Cutting-edge Insights
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Workshops & Q&A Sessions
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Live Demos & Expert Guidance
IDSA_DD_AI_Icon_Global
Global Design Community Connection

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