CMF Design Consultant, Unwrap CMF
Rina Shin is a New York–based CMF design consultant and educator with over 15 years of global experience in color, material, and finish design. She previously managed CMF design at Motorola, leading the team in bringing multiple iF and Red Dot award-winning products to market. Today, Rina works with global brands on CMF strategy, trend forecasting, sustainability-minded material direction, and design-to-manufacturing solutions, helping brands translate insights into meaningful product experiences.
In 2021, she founded Unwrap CMF, an online learning platform dedicated to advancing CMF design education, visibility, and accessibility. Originally created for design students and emerging professionals, the platform now also supports project managers, brands, and non-designers seeking to better understand CMF. Beyond her design journey, Rina also operates a non-profit community space in Kaohsiung, Taiwan, supporting local artists, makers, and cultural initiatives, while continuing to foster design connections in New York and internationally.
“Feel Good” Design: The Power of Emotions
In this session, we’ll explore the unique strength of the often underspoken demographic in the design community—emotional intelligence. Not every designer is a natural speaker. For those who aren’t, sensitivity to details and emotions becomes a powerful alternative. Discover how emotions, when skillfully embedded in a product through colors and materials, can transform into compelling design outcomes that emotionally resonate with users. And, when artfully united with science like color data, these emotions can articulate a powerful statement that speaks to all stakeholders at the table.
The Audience Will Learn:
