Jeevak Badve, IDSA

Jeevak Badve, IDSA | Sundberg-Ferar | Product Innovation Studio

IDSA Central District Vice President: 2013–2016 
IDSA Central District Vice President: 2011–2012

Jeevak Badve, IDSA, is vice president, strategic growth at Sundberg+Ferar, a full service industrial design studio supporting the product and vehicle industries from its metro-Detroit location since 1934.

 He combines a unique blend of creative design and engineering and business talent to leverage product design’s integration in the client company’s strategic business plan for sustainable growth. Badve innately understands the core creative design and product development process as well as prevailing market dynamics and the strategic placement of the design function in that framework.

Badve has more than 17 years of professional industrial design experience, beginning his career with Tata Motors and then on to Tata-Johnson Controls, Remote3D, Tata Elxsi, GM Warren Design Center, ASC and now at Sundberg-Ferar Innovation studio. His clients have included Fortune 300 companies like GM Design, VW, Navistar, IC Bus, Hyundai, Saleen, Monaco, Tata, Coda, IC Bus, Fiat etc.

 He often speaks on the intersection of product innovation and business, including at IDSA's International Conferences, Wards Auto Interiors Conference, Business Innovation Conference, Ross School of Business, CCS, etc.

Badve sits on DC3 board and MSU Executive MBA Alumni Board.

 He completed his executive MBA studies from Michigan State University, Eli Broad Business School, his master’s in industrial design from IIT-Powaii and his bachelor’s in mechanical engineering from Pune University, India.

 He lives in Rochester Hills, a northern suburb of Metro Detroit, with his wife and two notoriously curious kids. He loves flying kites, kayaking and backpacking in the wild.

Contact him at