Tom Keegan, IDSA
Program Manager, Tact Product Development
Tom has worked on hundreds of programs over more than 20 years with leading Silicon Valley consulting firms. He has held a variety of roles in industrial design, business development and program management. Tom facilitates interdisciplinary development and manufacturing programs, making sure all stakeholders are aligned to deliver at high speed on the innovation that makes a product unique.
Getting It Made Deep Dive 2021 Session Description
999 Ways to Kill A Great Idea
The internet makes people believe it's so easy to launch a product—and it truly has become easier than ever. However, it's also easy to underestimate the huge effort that happens after the design is completed, and before the product lands in a customer's hands. This presentation is a summary of the top (10-ish) things design professionals should know that could kill their project AFTER the design is "finished.” Take an empathetic journey to learn what's on the minds of other stakeholders between the end of the design phase and when the product is on-shelf, and how to use that to your advantage.