Creative Director of CMF, Lucid Motors
Sue Magnusson is the Creative Director of CMF (Colors, Materials, Finishes) at Lucid Motors. In this role, she helps anchor Lucid’s design team, overseeing Lucid’s CMF strategy—from vision to concept to industrialization—for the development of both interior and exterior design. Sue considers the term “Less is More” and the teachings of minimalist design to be foundational to her work at Lucid, which has allowed the purity and authenticity of design intent to come through in the Lucid Air.
Sue has over 27 years of design experience with a focus on CMF and holistic design. Before joining Lucid, she was Director of Design and founding partner of o2studio Design Consultancy. In her 12 years at o2studio, she helped establish it as a leader in CMF design for Fortune 100 companies in consumer electronics and automotive industries, including Dell, Microsoft, HP, Nokia, Volvo, Hyundai, and Bell Sports, among others.
Sue previously worked as Director of Design for Hauser Inc, an award-winning industrial design firm, which was preceded by five years at VW of America and Audi of America in the role of CMF designer for the New Beetle, Jetta, Golf, Golf GTI, Audi TT, Audi A6, and Audi A8.
Sue holds a B.A Degree in Design from California State University, Northridge.
Getting It Made Deep Dive 2021 Session Description
Marrying Tradition and Innovation in CMF
Sue Magnusson is the Creative Director of CMF at Lucid Motors, responsible for Lucid’s overall CMF strategy from vision to concept to industrialization. Join her as she highlights how the Lucid design team deliberately started from scratch from a CMF perspective in order to build a foundation built on the company’s California DNA and its “Heart & Mind” philosophy. Also foundational was Sue’s own “Less is More” aesthetic and the teachings of minimalist design, which has allowed the purity and authenticity of design intent to come through in the Lucid Air.