We supported Aquetha, a 100-year-old sake brewing equipment trading company, in the areas of branding and communication for the launch of a new business and signature product. Branding included visual identity, sake bottle, packaging, website, and ad design. The branding concept creates a sense of exclusiveness for the users, while the unique sake bottle and packaging enrich the product itself.
Until now, the benefits of having a smart home have mostly been reserved for the early adopter or the tech-savvy. GE Lighting’s Cync brand of smart-home products brings all the benefits of smart-home technology to the general DIY user. The Cync Smart Home ecosystem is a growing family of smart light bulbs, switches, sensors, cameras, and interfaces. Designed for the
The Uber Beacon is a simple and effective tool designed to make the rideshare experience more effective and seamless. It is Uber’s latest dashboard-mounted visual communication device that helps drivers and riders find one another faster and more reliably. The sensor technologies provide more precise pick-up and drop-off locations. Its bright U-shaped light makes Uber car recognition a snap, even
The Industrial Designers Society of America (IDSA) mourns the loss of Mark Dziersk, FIDSA, a prominent industrial designer and decades-long supporter, leader, and advocate of our Society. Mark passed away suddenly on January 31, 2020 while traveling abroad in Tokyo. He was 60 years old. Mark is survived by his wife, Elizabeth, and three daughters. Funeral services are being arranged by Donnellan in Chicago, IL.
ST-One is a 20-inch shaft-drive foldable intelligent e-bike. It was developed to provide a short-distance travel tool for urban users. The whole vehicle is composed of less than 10 modules. It replaces the traditional chain drive with a maintenance-free shaft-drive design, giving users a much smoother and safer riding experience. The built-in smart sensor detects the riding terrain in real
As principal and CEO of HS Design (HSD), Tor Alden brings expertise in design research, strategic thinking and innovative product development to all HSD programs. His passionate collaboration with clients has led to more than 40 patents and multiple design awards. His 25 years of experience ranges from complex life science, medical, pharmaceuticals delivery systems, wearables and consumer healthcare projects. Alden
The VALO is a small handheld LED light used for curing dental composite. It is used by dentists or an assistant to harden composite placed in a tooth restoration. The device is corded and does not require any charging. It sits in the chair-side storage for easy use and accessibility. Contact: Ben Bergeson: [email protected] Credit: Wade Smith, Jared Sheetz, Dee
In recent years social scientists have framed concerns about the changing character of American society in terms of “social capital.” 75% of all students rate themselves less empathetic than students 30 years ago. Digital communication replacing face-to-face interaction is often cited as the main culprit. Art and Design institutions are among those affected by these trends, resulting in campuses filled
Tina Gada, a Senior UX Designer at Vanguard Group, has earned several prestigious awards for her contributions to user experience design. Tina’s work on the Tribe project earned her the Platinum Award from the Summit International Awards, as well as the Davey Award for Best User Experience and the London Design Award for accessibility design. In addition to her award-winning
As first announced to our academic community on March 26 (via our Educator Update email), we are pleased to provide a virtual platform for graduating 2020 senior industrial design students to increase visibility of their work and assist in their transition to the professional design community. The IDSA Industrial Design Senior Show will be completely free and open to any graduating industrial design senior. In response to
