Vince Voron, associate vice president, sets the graphics, retail and industrial design vision for Coca-Cola North America. While head of global industrial design he led the form and user interface design for the Coca-Cola Freestyle platform. He also developed the first 3D visual identity system. The resulting proprietary design language has been commercialized on four continents. He’s earned several design patents. Before joining Coca-Cola in 2006, Voron was senior industrial design manager at Apple. During his 16 years there, he developed and led the human factors and color teams responsible for iMacs, PowerBooks, iPods and the iPhone. His background includes a bachelor’s in electrical engineering from Pennsylvania State University, an MBA from San Jose State and a master’s in human ecology design from Université Paris V. He serves on the advisory board for the University of Wisconsin Business School.
Track:
Methods & Means
Breakout Title:
Leveraging Design to Amplify Brand Truth & Engage Consumers
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