Tiffany Vasilchik heads up the consulting division of Material ConneXion, part of Sandow Media. She has more than 20 years of international experience in marketing, brand strategy and innovation. Before joining Material ConneXion, she was a partner in AT Consulting, a marketing consultancy focused on creating profit-generating strategies and innovation. She is also founder and CEO of Heard It From A Mom (HIFAM), a product endorsement site for mothers to share information on brands and services. Previously, she spent more than 10 years as principal and director of consulting services at Faith Popcorn’s BrainReserve, the trend-based marketing consultancy founded by trend expert, author and futurist, Faith Popcorn. Earlier in her career, she worked in brand management for both Nabisco and Pepsi-Cola. Vasilchik is a graduate of Cornell University and has an MBA from the University of Chicago’s Booth School of Business.
Session Title:
Cross Pollination: A New Approach to Creating Product Stories through Color and Materials
Go to 2013 Northeast District Design Conference Speakers List
