Joel Kashuba
Global design director for Air Care, S.C. Johnson
Joel Kashuba is a frequent lecturer at industry conferences and a mentor to many emerging talents in the professional field. In addition to his position with S.C. Johnson in Racine, WI, he is also an adjunct faculty member at the Illinois Institute of Technology’s Institute of Design, teaching storytelling and narrative innovation.
Kashuba spent almost a decade with Procter & Gamble, where he led front-end innovation design in the beauty and grooming sector. He’s a strong supporter of the increased voice of design as a strategic enabler in corporations and communities across the globe.
Creating Design Impact
Every day, designers face the difficult task of demonstrating expertise and communicating value to the communities, organizations and businesses we impact. While facing this challenge, it is human nature to seek our comfort zones and stick to them, often without knowing the costs or the alternatives.
Joel Kashuba will guide a discussion of “How Design Can Have a Greater Impact” and paint a vision of where we can go if we are strong enough to ask more of ourselves as a profession—and as a movement.
