Andrew Casden is a partner and associate director of research at Bassett & Partners. With a specialty in design research for tech and mobile, Casden’s ethnographic work has spanned a wide range of categories and continents over nearly a decade. From exploring smartphone use in the favelas of Rio, to hanging out with teenage gamers in the suburbs of Dallas, he is always trying to uncover a unique human truth that creates that emotional connection with a product or brand.
Session Title:
Connecting: Makers Documentary Screening
Go to the 2014 International Speakers List
