PepsiCo
An experienced Creative Director with 20 years of demonstrated work history bringing strategic, cultivated designs from concept to production. Throughout her career, Audra has led research programs and creative initiatives for a wide range of industries including furniture and interiors for Michael Graves Company, collections for Room & Board, housewares for Target and JCPenney, and medical equipment for Abbott and Hospira. With a strong art and design background, she has an Industrial Design degree from Purdue University and a Project Management Associate Degree from Northwestern. Audra Norvilas finds beauty in the details and is inspired by her love of nature and the outdoors.
How to a Design A Workshop
Workshops can leverage the power of collaboration and help solve creative, business, and organizational problems rapidly and iteratively, by building empathy and facilitating innovation with the right set of tools.
Audra will review how to design and facilitate a creative workshop to apply to design projects and creative initiatives. With over 10 years of experience building and leading workshops, Audra has gathered a proprietary set of tools that she will share with the group. Participants will walk away with a toolbox of exercises to customize for their design needs, to facilitate a 1-hour long workshop to a more immersive 3-4-day workshop.
* A leave-behind of the “toolbox” of workshop exercises will be given to participants after the presentation for reference.
The audience will learn. . .
How to a Design A Workshop
Workshops can leverage the power of collaboration and help solve creative, business, and organizational problems rapidly and iteratively, by building empathy and facilitating innovation with the right set of tools.
Audra will review how to design and facilitate a creative workshop to apply to design projects and creative initiatives. With over 10 years of experience building and leading workshops, Audra has gathered a proprietary set of tools that she will share with the group. Participants will walk away with a toolbox of exercises to customize for their design needs, to facilitate a 1-hour long workshop to a more immersive 3-4-day workshop.
* A leave-behind of the “toolbox” of workshop exercises will be given to participants after the presentation for reference.
Cutting Through the Clutter: How to Design With Brand In Mind
The world is changing, but in many cases design has not progressed. Companies that have died — Borders, Blockbuster, Linens ‘n Things — did so because they failed to understand the new roll of design and innovation, and the ways that consumers expect the brands they love to grow with them. With the number of players and the pace of the industry both continuing to increase, there’s no question that the role of a designer has changed. But how do you cut through the clutter to ensure that you’re delivering innovative and memorable brand experiences for consumers without compromising the equities of a brand? This hands-on workshop will discuss the evolving role of designers in the boardroom, the keys to designing with the brand in mind, and why a holistic approach to product and packaging design leads to effective, results-driven solutions.
