Peter Michaelian

Peter Michaelian
Head of Design
Dolby Laboratories

Peter Michaelian is head of design at Dolby Laboratories for products and experiences. Through industrial and environmental design, he and his team help to bring some of the most advanced audio and visual experiences to the world.

Previously, he served as creative director at frog in San Francisco. Michaelian received undergraduate and master’s degrees from The Cooper Union in New York City and taught as an adjunct professor of design at The Cooper Union, University of California-Berkeley and California College for the Arts. He is named on 58 patents and 25 international design awards.

Shaping More Than Form: The Broad Influence of ID

Industrial design combines intuition, artistry and empathy with pragmatism, strategy and problem solving.  Applying creative ingenuity to tangible solutions is what makes us unique, which is why industry is recognizing the broader value design can have on an organization.

Today’s designers can fundamentally shape internal methodologies, influence an organization’s growth and have a wider business influence. Through industry and personal examples, Peter Michaelian, head of design at Dolby Laboratories, aims to inspire ways in which we can have broad impact—while asking—“By doing so, are we trading off skills core to industrial design?”