Ti Chang, IDSA

Co-founder & VP of Design, CRAVE Ti Chang, IDSA is an industrial designer/entrepreneur who is passionate about designing products for women. She is the co-founder and VP of Design of CRAVE, a San Francisco-based company specializing in discreet and luxury sex toys. Prior to Crave, Chang founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry which was acquired by CRAVE in 2011. Since then, Chang has continued to lead the concept and design for the company’s full line of products, which has won numerous awards including IDSA International Design Excellence Awards (IDEA), Red Dot and Good Design. She is best known for the design of the vibrator necklace Vesper, one of the most celebrated and innovative sex toys disrupting the adult toy industry and changing the conversation around sex. She has been featured in numerous publications including Fortune, Forbes, the Huffington Post and The New York Times. She is a former POPTECH speaker.

Activities for Ti

Women in Design Advisory Council | Chair | 2021, 2022
Speaker | Women in Design Deep Dive | 2021

Activism through Design

The world is changing. We are moving towards a more equitable and just world and it starts with the actions of ordinary people like you and me. Learn the framework of design activism to apply to your own work to influence people and help humanity through products and experiences.

Speaker | Women in Design Deep Dive | 2020

Welcome statements with Nancy Perkins, FIDSA

Section Officer | 2012, 2013, 2014

Women in Design Section & Women in Design San Francisco Meetup

Speaker | West DDC | 2018

A conversation with my younger self…

Leaving school, I didn’t know what kind of designer I wanted to be. I certainly didn’t think about starting a company, much less a sex toy company. I just knew I wanted to make a difference through design. The path to figuring out a career was not straightforward. In retrospect, there were things I wished I knew or have done differently that perhaps could have made things a bit easier. On the same token, I’m glad I followed my instincts on a few things that helped me to find path for myself. I would love to share a few experiences through my journey of navigating employment, building a company, and creating a community.

Speaker | International Design Conference | 2017

Disrupting Adult Toys with the Female Perspective

Ti Chang shares how the adult toy industry is marketed to women—but not actually designed for women. In this video with mature content, she asks, “How can we look at products from a different way and champion inclusion of female perspectives in the design process—and not just as target customers?”

Speaker | Women in Design Deep Dive | 2017
IDSA Award Winner | Chair | 2014