Sara Pedersen, IDSA
Lead Designer | Target
Vice Chair, IDSA Minneapolis-Saint Paul Chapter | 2022 - 2023
Sara Pedersen has over 15 years of product design, brand development, retail strategy, and team leadership experience. She has created thousands of branded products and translated business objectives into creative strategies and physical experiences.
She is currently a Lead Designer on the Target Store Design team. She also teaches in the Product Design program at the University of Minnesota. A key focus for Sara is empowering diversity in the design industry. She spends much of her extra time mentoring students and young professionals on the soft skills of design and career planning.