Mauro Porcini

Mauro Porcini, IDSA
Chief  Design Officer
PepsiCo, Inc.

Mauro Porcini, as PepsiCo’s first Chief Design Officer, leads innovation by design across the company’s food and beverage portfolio—from physical to virtual expressions of the brands such as product, packaging, events, retail activation, architecture and digital media.

Porcini’s broad approach to design has earned him several professional and personal recognitions—part of Fortune’s 40 under 40, a Fast Company Master of Design, one of the “50 Most Influential Designers in America” and “One of the 10 Italians that will Change the World.” He was also named as one of the “30 Best Dressed Men of 2015” by GQ Italy.

Previously, Porcini served as chief design officer at 3M; worked at Philips Design; and ran his own firm, Wisemad.

Corporations Need Designers More Than Ever: Are We Really Ready for This Challenge?

Mauro Porcini will discuss introducing design-led thinking into a business organization to drive innovation and growth. By blending all the different faces of design—from industrial to brand, from digital to interior, from UX to strategy—under one organization and one vision, a company can craft relevant, meaningful and engaging user experiences. He will also delve into the role of design in bridging the worlds of business, R&D, insights and manufacturing to increase overall quality, relevance and speed to market of your company innovation process.

The Future of Design Leadership

Clearly we are in a new frontier. Design is so relevant to the core of every business, that there are now new converging interests in design leadership. What is the future of design leadership? By the end of this conference, we will be closer to finding out. 

This last session is not a concluding summary of the conference, rather, it's a fresh perspective as an open dialog with some of the world’s most advanced design leaders including: Eric Quint, 3M; Klaus Kaasgard, Intuit; Sean Carney, Philips; Carole Bilson, IDSA, DMI; Mauro Porcini, PepsiCo; Nasahn Sheppard, REI; Ernesto Quinteros, J&J; and Steve Kaneko, FIDSA, Microsoft. 

The panel, led by Thomas Lockwood, will explore alternative futures and address some of the most curious and challenging questions. Who really leads design—designers or business people? As a design leader, what is your greatest challenge? Do design leaders need business degrees, and vice versa? Is design leadership fun? What's the future for designers in corporate, consultancy and independents? What's the career path for an industrial designer that wants to stick with designing, or shift into leading?

Who leads experience design—ID, UX or customer service? Do industrial designers need to dive into holistic user experience design? Is design becoming a brand, an experience or a commodity? What are the trends in design leadership, and what are some possible future scenarios? How should an industrial designer prepare for the future? 

This is not the end of the conference; it is the beginning of the future.