Marcelle van Beusekom
Director, In-Car Experience | Ghost
Fueled with a passion for craft, Marcelle aims to develop products that attract, intrigue, and delight users and enhance the overall brand experience. She strives in her work to humanize technology.
With experience rooted in hardware design development at global design consultancies and in-house corporations as well as start-ups, Marcelle has developed an in-depth ability to balance rational business considerations with strong emotional aspirations. Marcelle excels in leading projects that involve “smart” consumer products and innovative technology, as well as large scale projects with multiple design disciplines and user experience ecosystems.
Her work, including a VR camera and a smart thermostat, has received several internationally acknowledged design awards.
Marcelle holds a BSc and MSc (with honors) from Delft University of Technology in Industrial Design Engineering. She has also studied at Umeå’s Institute of Design and, as a Guest Lecturer, taught various classes at California College of Arts.
Statement of Candidacy (West District Representative - Women in Design Committee | 2023-2024 term)
As a current member of the IDSA Women in Design Committee, I look forward to continuing my support of the existing West District chapters in Seattle and San Francisco.
In our inaugural years since 2021, we have developed five goals to better support IDSA, empower existing WID Chapters, and help establish new Chapters through our broader community.
- AWARENESS of female designers through amplifying their voices in IDSA media outlets and beyond
- CHAPTER onboarding for new groups forming
- MENTORSHIP for women and allies Leaders
- DATA reviews and collection in areas that affect Women in Design within IDSA’s broader DEI initiatives
- INFLUENCE the IDSA board, Leaders, and industry regarding gender parity topics
Together with five other IDSA WID Committee members, I look forward to completing the above goals during our term and onboard new committee members as we all work together to enable women in the industrial design community to grow stronger, ultimately reaching parity for all gender identities within Industrial Design.