Johan Liden, IDSA

Johan Liden, IDSA  |  Co-founder, aruliden

Johan Liden, IDSA, is the co-founder of aruliden, a progressive brand strategy and product design agency that bridges the gap between marketing and design through “producting.” Liden also co-teaches a course, “Product, Brand and Experience,” at the School of Visual Arts.

Originally from Sweden, he brings his disruptive design aesthetic and hands-on approach to start-ups and large companies alike. Liden's ability to bring innovation across disciplines has led him to be recognized within companies such as NIKE, LG, AM Labs and the Estee Lauder group, where he developed products that have contributed to overall success.