Beatrice Santiccioli


Beatrice Santiccioli
Founder, Beatrice Santiccioli Design Inc.

Beatrice Santiccioli has over 20 years of experience in graphic design, color branding, and forecasting. As a graduate of the Art Institute of Firenze, Italy, and Scuola Politecnica di Design in Milano, her studies included color continuity and graphic design, with her main focus on creating color palettes for suites of products.

Some of the projects she has worked on include the following: Swatch Ag., creating the graphics and colors for over 100 watches; Benetton Sports System, creating the graphics and colors for the Benetton watch collection; Nordica boots and Kastle skis as well as the identity and color system for Kastle mountain and trekking bikes; and Nike, with the development of color and graphics for a new eyewear line presented at the 1996 Atlanta Olympic Games. She also consulted with Nike on colors for its second collection of watches.

For over 12 years, she has collaborated with Apple Inc.’s industrial design group designing colors for Apple's vast products from the iMac to the Nano-chromatic. She also designed new colors for Herman Miller’s core Office System Palette, for the collection Herman Miller Red and Mirra Chair. The New York Times, Wired, Dwell, and Domus are some of the publications that have featured her designs.



Getting It Made Deep Dive 2021 Session Description

Everything Is Connected

The phrase "everything is connected” reflects how Beatrice Santiccioli's design method develops and grows within a comprehensive and connected process of work that encompasses vision, design, and production. In her presentation, she will share some highlights of her “modus operandi” from a couple of projects with the intention to inspire and enrich your own processes.