Lee Fain, IDSA
Principal Product Strategist
Skookum
Lee Fain, IDSA, has over fifteen years of design and innovation experience including 3M Design Lab, Electrolux Group Design, Idea Couture and Cognizant Interactive. Fain is passionate about design’s ability to enhance the customer experience, business-to-business collaborations, and an innovative corporate culture within large complex organizations.
Fain’s Design Thinking and management strategies are published in the Columbia University Press, the Design Management Institute (DMI) and MISC Magazine. Much of his work evangelizes the importance of connecting the ideal customer experience to positive results for businesses through cross-functional collaboration, innovation incubator models, and strategic alignment of key performance indicators.
Fain received a Master of Fine Arts in Industrial Design from the Savannah College of Art and Design and a Bachelor of Arts from Campbell University. He is a Senior Design Strategist and Co-Head Design Strategy with Idea Couture, a global strategic innovation and experience design firm within Cognizant Interactive.