MX BOOST
MX BOOST is the new name for the M and X credit cards from Hyundai Card. This project evolved the existing brand image focused on minimalism and simplicity to one […]
ACRO
The brand renewal for ACRO, a luxury apartment developer, centered the brand identity around “The Only One,” positioning company as Korea’s best provider of high-end living. Designed by: Hyemi Moon, […]
From Xoy
For the rebranding of From Xoy, a skincare product line, designers used a unique illustrated design and a letter motif to make it more approachable and introduce a new ingredient, […]
The Serif Visual Identity System
This visual identity system for the Serif was designed to communicate the beautifully crafted furniture-like quality of the TV and to appeal to millennials. In addition to above-the-line media frequently […]
Forge Ahead
To promote Shenzhen Fashion Week, the design team provided a full range of brand services, including a comprehensive brand visual management system that covers print, video, website, print, and environmental. […]
The Sero Visual Identity System
Every first of its kind is met with public doubt about what it is and whether it is truly needed. The Sero, the world’s first rotatable TV, was also in […]
Fincap Law – Brand Identity Design
This project updated the law firm’s former conventional logo into a stylized contemporary theme that provides a benchmark design for the legal and financial sector. Designed by: Dongho Kim and […]
Haruharu WONDER Brand Identity Design
Haruharu, meaning “everyday” in Korean, is a natural cosmetic brand pursuing honest beauty in basic skincare targeted to those in their early 20s. Designed by: Jaewon Jeong, Wha Kyung Su, […]
the Green
Created under the slogan “My First Luxury,” the Green is Hyundai Card’s entry-level premium credit card. It was developed for culturally hip and trendy millennials emphasizing the notion of an […]
Space Monitor Visual Identity System
The Space Monitor Visual Identity System expresses the unique functions of the Space Monitor, which is structurally similar to a monitor stand, in a clear and entertaining way by thinking […]