Walter Dorwin Teague, FIDSA
2007 Personal Recognition Award Winner
Note: This award was presented posthumously.
An early leader of the industrial design profession, the influence of Walter Dorwin Teague, FIDSA remains strong today. He is often refered to as the "dean of industrial design." Born in Decatur, IN, he moved to New York, NY in 1903 and studied at Art Students League of New York.
He established his own typographic studio in 1911, and by the mid-1920s became involved in commercial packaging. He left advertising in 1926 to open an industrial design firm in New York City and added industrial design to his letterhead in 1927, receiving his first contract with Eastman Kodak on Jan. 1, 1928. Teague designed a number of well-known cameras for Kodak, including an Art Deco gift camera (1928), Baby Brownie (1934), Bantam Special (1936) and the Brownie Hawkeye (1950). He designed the Marmon 16, introduced in 1932, and the trend-setting Texaco gas stations (1936).
Through his foresight and leadership, his design firm TEAGUE established ongoing partnerships with corporations such as Ford, Texaco, Kodak, Polaroid and Boeing that set the standard for designer/client relationships. Teague and his team of 185 designers created some of the most innovative and memorable products of our time, including the Polaroid Model 95, Boeing Stratocruiser, Maxwell House Automatic Coffee Making Machine, UPS delivery trucks and Steinway pianos. Teague also helped establish the profession’s influence in the public sphere with his contributions to the 1939 World’s Fair in New York City and projects for the US Navy and NASA.
Even as he enjoyed these tremendous personal successes, Teague retained a philosophical perspective on the future of design and was a leading advocate for other professionals. His 1940 book, Design This Day, remains one of the most powerful statements of design as an interdisciplinary approach to solving problems and building environments. In 1944, Teague joined Raymond Loewy, FIDSA, and Henry Dreyfuss, FIDSA, to create The Society of Industrial Design (SID). Teague served as its first president. That early professional organization evolved to form IDSA in 1965.
Teague served on the Board of Design for the 1939 World's Fair, where he also designed the Ford and US Steel pavilions. In 1948, he designed the first Polaroid camera for Edwin Land. After World War II, TEAGUE became a major consultant for Boeing, establishing a branch office in Seattle, WA, and has designed interiors for them ever since, including the Stratocruiser (1946), 707 (1958), 737 (1963), 747 (1969), 767 (1982) and 777 (1995). TEAGUE also designed the furnishings for a new Air Force Academy in 1958.
TEAGUE's current president and CEO is another IDSA Fellow who served on IDSA's Board of Directors as Chair-Elect, Chair, and Chair Emeritus—John Barratt, FIDSA. Lindsay Maxwell, IDSA, Vice President at TEAGUE, currently serves as Co-Chair on IDSA's Women in Design Committee.