Design for the Majority

Raising the IDSA membership’s awareness of the other 90 percent of humans on this planet. What are their real needs? How can design help? This section provides a vehicle through which talented designers are able to learn how to understand the majority, their cultures and the people that live in them, but more importantly, use their creative skills to take action where appropriate.

"Design for the Majority Section will showcase initiatives and efforts that use Design as a catalyst for positive change."  –Akshay Sharma, IDSA, Chair

Design for the Majority News & Events


Akshay Sharma, IDSA, Chair