Packaging & Graphics

Briggs & Riley Packaging System

Credit: Smart Design

Client: Briggs & Riley The Briggs & Reilly Packaging System draws the user into the product to find out its uses and poses questions for the user to solve. The system gives the company a presence at the retail level and conveys a unique personality for the brand. The multi-faceted program includes a minimal "packaging" system of product handtags, a user-friendly product brochure and in-store merchandising materials.

Contact: Jinny Kim,
Smart Design,
(212)784-4011;
jinny@smartdesignusa.com

Visor

Client: Knoll, Inc.

A handsome and refined piece of stacking furniture, the Visor chairs are used by the general public for 15-minute to three-hour seating. The inherent design flexibility of the chair sets it apart from other products in the market. It can be stacked or ganged safely in rows and the backrest can flex backwards. Accessories include a writing tablet and arms.

Contact: Emilio Ambasz, IDSA,
Emilio Ambasz & Assoc., Inc.,
(212)751-3517;
eambasz@ambasz.com

Credit: Emilio Ambasz & Assoc., Inc.

Spider Table & Accessories

Client: Herman Miller Red

One of the best-designed low-cost, lightweight starter tables on the market, HM Red combined current elements into one unit. The Spider Table fits into the start-up business market with an inexpensive and flexible working area. Features include 15-minute assembly, lightweight legs allow for easy height adjustability and office configuration; snap-on document stand holding books, CDs and documents upright; a desk top cover between the four corner caps to place documents, schedules, etc. under a free-floating plastic sheet and a corner screen adds privacy for the monitor screen.

Contact: Victoria J. Alicea,
ECCO Design Inc.,
(212)989-7373;
victoria@eccoid.com

Credit: ECCO Design Inc.

Pathways Design OptionsTM

Client: Steelcase Inc.

The furniture is a wonderfully elaborate system with a tremendous intent to take over the inside of a building. The design was well worked out and played, making the Pathways Portfolio Additions a systemic solution to create work environments for all users of any size, shape or physical ability. All components are designed with the user as the starting reference point.

Contact: John Hamilton, IDSA,
Steelcase Inc.,
(616)698-3903;
jhamilt1@steelcase.com

Credit: Steelcase, Inc., G2 Product Development, IDEO and Arch Ideas

Lucy Chair

Client: Vecta Furniture Co.

The Lucy Chair breathes with a lot of functionality. It is an adjustable office chair, providing support to the body and in particular the lower back. Its design accommodates a wide range of users from the petit female worker with a small waist to a worker with a much thicker body cross section.

Contact: Douglas Ball,
Douglas Ball Inc., Canada,
(514)457-9861;
doug@douglasball.com

Credit: Douglas Ball Inc., Canada, Alain Deslauriers, Canada and Jeff Sokalski, Canada

Laminar Bath Filler

The Laminar Bath filler is an combination of fine architectural design and an aesthetic accompaniment to Kohler's sok bath tub. The product moves laminar cartridge technology from the outdoor fountain to the residential setting. The laminar water delivery controls the water flow and removes air from the water.

Contact: James Piatt,
Kohler Co.,
(920)467-9427;
james.piatt@kohler.com

Credit: Kohler Co.

Cross Ion Pen Packaging

Client: A.T. Cross

No matter what product is in this case, the package and graphic design language is a pleasing and great aesthetic come-on. Targeting a youth/young adult market, which is a new sector for Cross, the packaging has two elements: a curvaceous hard-plastic case and an exterior cardboard box with eccentric proportions.

Contact: Jinny Kim, Smart Design,
(212)784-4011;
jinny@smartdesignusa.com

Credit: Smart Design and Gregor Mittersinker

Briggs & Riley Packaging System

Credit: Smart Design

Client: Briggs & Riley The Briggs & Reilly Packaging System draws the user into the product to find out its uses and poses questions for the user to solve. The system gives the company a presence at the retail level and conveys a unique personality for the brand. The multi-faceted program includes a minimal "packaging" system of product handtags, a user-friendly product brochure and in-store merchandising materials.

Contact: Jinny Kim, Smart Design,
(212)784-4011;
jinny@smartdesignusa.com

OXO Grind It Packaging

Credit: Smart Design

Client: OXO International

Using a well-communicated design with easy-to-understand language, OXO International created a compelling packaging system to introduce its new line Grind It. Because grinding dried herbs and spices is new to the American market, OXO's new line Grind IT needed to grab the buyer's attention and quickly explain the Grind IT system.

"This appealing system speaks to me on several levels: its color-coding appeals visually; it presents the opportunity for freshly ground spices; it provides education on how to use spices, and ideas for recipes. I love the clean, clear, concise packaging elements. It makes me want to start cooking."- Carla Blackman, IDSA

Contact: Jinny Kim,
Smart Design,
(212)784-4011;
jinny@smartdesignusa.com

Odak Skin-Care Products Packaging

Credit: ZIBA Design, Inc. and Odak Kozmetik Sanayi, Turkey

Client: Odak Kozmetik Sanayi, Turkey

The product packing design has a dreamy quality and the material shapes have an anxious language. Odak, a Turkish skin-care product manufacturer, used a flexible packaging system with shapes and colors of each product that were specifically designed to be flexible in marketing and instantly recognizable to the consumer.

"This system is a beautiful addition to a crowded market. It nests together, making a neat uncluttered package— and the colors are great! It is especially valuable to lower income women in other parts of the world who can't afford current brand names. The designers have created an object that a person wants to touch! The package has a beautiful aesthetic, a dreamy quality." - Carla Blackman, IDSA

Contact: Bob Sweet,
ZIBA Design,
(503)402-8802;
bob_sweet@ziba.com

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