“The Second Innovation”​ The WALL series, a pioneer of home TV stands, innovated twice. ​ First, it created an epoch-making small market for home TV stands . Conventional commercial TV stands were heavy and ugly in design and did not fit for residential use. The WALL series has evolved into a clean and beautiful product without screws, wiring, or other unnecessary items visible, to match the lighter, thinner, and larger modern TVs, reaching nearly 1 million units sold cumulatively. Just like a small puddle growing into an elegant lake, it has now grown into what everyone admires. ​ Second, SEVEN STAND proposed a new viewing style of TV by enabling it to the desired location different from previously wall-mount style. The light design makes it seem as if the TV is floating, providing an immersive viewing experience, and the flexibility of installation made it possible to fully enjoy entertainment.