Shakespeare Fishing is an iconic fishing brand with more than 100 years of history, offering equipment that’s helped millions learn to fish. The Shakespeare Kids’ Rod + Reel Combo is a one-piece fishing rod and reel designed to introduce new generations of young children (ages 4-8) to fishing. The design teaches lifelong fishing skills while minimizing frustrations. The three-part co-molded comfort grip handle with finger loop makes it easy for kids to grip and hold, while the oversized button trigger helps kids learn to cast with confidence. Modular, swappable components cater to diverse ages, genders, retail environments, and pricing strategies.