To enhance its brand identity and lay out its Genesis vision through design and technology, Hyundai held a special exhibition for the concept car Genesis X Trilogy at the Seoul Motor Show 2023. The Core Zone is designed with elements of traditional Korean architecture. The design represented a modern interpretation of a new era of Genesis Luxury, a connection between generations, and a blend of past and future. Designed by HYUNDAI Motor Company, INNOCEAN INC and ARTPOINT Co., Ltd.