Located in Gangnam, Seoul, House Xi is a residential technology exhibition for Xi, the premium apartment brand of GS Engineering & Construction, a leading South Korean construction company. The exhibition features five interactive exhibits that blend advanced residential technology with intuitive user experiences, offering an immersive experience beyond traditional exhibitions. [Content Composition] 1. Xi Heritage Explore Xi’s history through heritage videos displayed on 17 screens, synced with a player solution. 2. Curation Plan Use a jog dial to explore residential layouts matching the visitor’s lifestyle and preferences, suggesting the optimal Xi experience. 3. Noise Free Floor Compare Xi’s floor soundproofing technology with others through an audiovisual experience with 5-channel surround sound and graphics. 4. Clean Air System Experience Xi’s air quality improvement technology through 3D simulations and LED lighting. 5. Human Centric Light Experience a multisensory environment where lighting and sound adjust in real-time to match the selected time of day, linked with the view outside.