“Stars Aligned: Chilsung Cider’s Modern Makeover” Chilsung Cider* is more than just a drink in South Korea; Since its launch in 1950, it has become a staple in Korean life, with over 37.5 billion cans** sold. In 2024, we redesigned the brand to modernize its iconic image while preserving its timeless appeal, blending freshness with tradition to connect with new generations and honor Chilsung’s legacy. We reimagined the signature ‘Star’ and ‘Green’ to enhance the brand’s visual identity. The seven ascending stars symbolize carbonation, while the wordmark balances smooth curves with sharp lines for a distinctive look. The fresh, translucent green and star emblem capture Chilsung’s ‘Sense of Joy.’ The minimalistic, BI-focused design system adapts across product lines with distinct color variations and improves shelf impact with a modern twist. *Note: In Korea, “Cider” refers to a lemon-lime soda, not an alcoholic drink. **Equivalent to a 250ml can