Our quarterly publication providing in-depth coverage of industrial design issues and communicating the value of design to business and society at large.
Circulation
INNOVATION is delivered in print quarterly to IDSA professional members, design organizations, academic institutions, and C-suite executives in Fortune 500 companies around the world. With many design firms electing to spread their association membership investment among several allied professional organizations, INNOVATION, boasts a pass-along readership of over 10,000. Issues of INNOVATION dating back to its first issue in 1982 can be still be found in design and business offices worldwide—meaning your ad will have longevity unrivaled by other design publications.
In it’s digital form, hosted on ISSUU.com, past issues of INNOVATION dating to 2011 have garnered over 35,000 views and appeared in over 488,000 search engine results (combined statistics).
Readership
Readers come from the following types of organizations: corporations (35%), design firms (44%), design educators (7%) ,and others. Readers hold positions such as business executives, corporate design managers, heads of design firms, and design consultants. Readers represent all segments of industrial design, including automotive, medical equipment, furniture, consumer electronics, housewares, and more.
Deadlines
INNOVATION is published quarterly. Here is the schedule of deadlines for advertising in the 2023 issues. Dates subject to change without notice.
Spring 2023 Issue
- Ad Orders / Materials Due: February 17
- Issue Release to Print: March 24 or sooner
- Printed Issue in Hand: April
Summer 2023 Issue
- Ad Orders / Materials Due: April 28
- Issue Release to Print: June 2 or sooner
- Printed Issue in Hand: June
Fall 2023 Issue
- Ad Orders / Materials Due: September 8
- Issue Release to Print: October 27 or sooner
- Printed Issue in Hand: November
Winter 2023 Issue
- Ad Orders / Materials Due: October 20
- Issue Release to Print: December 1 or sooner
- Printed Issue in Hand – December
Contact
For complete advertising details and pricing information, please contact Carrie Green at, [email protected].