International Design Excellence Awards




2023 marks the 43rd anniversary of the International Design Excellence Awards (IDEA), one of the longest running and most prestigious design awards programs in existence. Originally founded to recognize exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines, including design strategy, branding, digital interaction, and so much more. Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the largest and most widely anticipated annual awards programs in the world.

IDEA set the benchmark for what a design award represents and has endured to become a career-defining catalyst for those talented enough to win.

IDEA is very fortunate for its ongoing partnership with The Henry Ford. Since 2010, winning IDEA products are entered into the permanent collection of the museum, where they remain ever-present symbols of ingenuity and mastery of craft. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years of human ingenuity.




Shujan Bertrand, IDSA
Founder, Aplat

Based in San Francisco, Shujan Bertrand is an advocate for sustainable local manufacturing, supporting local organic farms, and food producers, and donates 1% of profits to environmental and non-profit organizations. Shujan uses the art of origami principles for zero waste design and manufacturing. Through Aplat, she hopes to grow awareness for responsible design, creating new partnerships with sustainable companies and organizations who care about people and the planet. 

Shu has worked internationally in Paris, Milan, and Seoul. She is an industrial designer with over 20 years of product design experience in soft goods design, advanced product development, design research, and strategy. She has impacted brands around the globe, translating user-centered insights into new product and business opportunities. She has led design teams and projects for studios like Astro Studios and IDEO, and for brands such as Incase, Steelcase, Nike, Samsung, LG Electronics, and Procter & Gamble. She has served on the design jury teams for IDEA and the Canne Lion Innovation Awards in France. 





Some of the world's most successful and popular products are IDEA winners. This fact further enriches IDEA's history of only recognizing the very best submissions each year. For many designers, IDEA sets the standard for examples of exceptional design and is frequently used as a reference when developing new products. 

Our Design Gallery houses over 3,000 award winning products and featured finalists from the past 20 years of the program. The collection holds a wide range of innovations, many of which may have at first seemed like science-fiction, but have now become commonplace. 

Through an ongoing partnership with The Henry Ford Museum in Dearborn, Michigan, winning IDEA products are entered into the museum's permanent collection each year.




IDEA recognizes products and services that encourage, inspire, and push our industry forward. We promote innovation and excellence. We encourage an in-depth and forward-thinking process. Ultimately, we honor great design that brings real benefit to users, clients, and society.

Each year, the jury reviews IDEA entries across 5 criteria. The same criteria have remained largely unchanged during the 40-plus year history of IDEA. We believe this consistency further separates the IDEA program from other awards programs.

Since its inception, the goal of IDEA has always remained to identify and honor the pinnacle of design excellence. IDEA is unweathered by shifting fads or transitory styling. Rather, its winners reveal the tremendous significance of design in business, society and beyond, thus proving that great results are possible when design is leveraged to its fullest potential.


Design Innovation - How new is the product or service? What critical problem is it solving? How clever is the solution? Does it advance a product category?


Benefit to User - How is the user’s life improved through this design? Can they accomplish things not previously possible?


Benefit to Client/Brand - What is the business impact of this design? How has leveraging design proven to be a key market differentiator?


Benefit to Society - Does the solution consider social and cultural factors? Is it designed/manufactured with sustainable methods/materials?


Appropriate Aesthetics - Does the form of the design adequately relate to its use/function? Are the colors/materials/finishes used befitting to its purpose?




Program Partner


Through an ongoing partnership with The Henry Ford Museum in Dearborn, Michigan, winning IDEA products may be entered into the permanent collection of the museum. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years of human ingenuity.

Gala Partner


Samsung believes that technology will push us forward. But at the same time, innovation driven solely by ever-evolving technology will not be enough to bring a meaningful change. It's only when the effort is accompanied by a genuine understanding and empathy towards people, a meaningful innovation can be achieved. IDEA and Samsung have partnered for almost 10 years to help celebrate the winners of IDEA recognitions during our annual Gala party. Their support helps create unforgettable experiences for everyone in attendance. 

Media Partner is a design blog where you can find creative inspiration, boost your skills and look for your next job. It serves a global audience and has established a reputation for highlighting exceptional product design. All IDEA 2022 winners will be featured by LeManoosh, which allows IDEA to extend our reach and provide the benefit of worldwide exposure for our winners.