As pets are increasingly recognized as family members, Vetple offers professionally formulated health supplements to support their well-being. The brand identity reflects veterinary expertise, featuring a distinctive “V” inspired by a stethoscope for intuitive recognition. The packaging is designed with pet-friendly colors. Blue is used for dogs, who have dichromatic vision and struggle to distinguish certain colors, while yellow is used for cats. This ensures easy product differentiation based on pets’ visual perception. The eco-friendly capsule-shaped outer case is made from 100% recycled newspaper, reinforcing the credibility of the pharmaceutical product while promoting sustainability. Additionally, the cylindrical design allows it to roll easily, making it usable as a pet toy for added practicality. Furthermore, braille labeling is incorporated to help visually impaired pet owners easily access product information. Through these thoughtful design choices, Vetple enhances inclusivity, promotes pet welfare, and strengthens the bond between pets and their owners.