We are pleased to unveil the redesigned packaging identity for the beauty care device, ‘Pra.L’. This packaging overhaul positions ‘Pra.L’ as a true ‘work of art’ that nurtures beauty and enriches life, transcending the mere realm of electronic products. Meticulous attention has been paid to every aspect of the design, from the graphics to the packaging structure, construction, and eco-friendly features, ensuring a consistent artistic sensibility throughout. Furthermore, to effectively communicate the brand slogan, ‘Life’s Good,’ and the core brand value of ‘Warmth that makes you smile,’ we segmented the customer experience throughout the unboxing process, carefully designing moments of thoughtful consideration at key touch-points.