PacBio’s Vega Genome Sequencer revolutionizes the accessibility of HiFi next generation sequencing and provides all the functionality of their large-format system in an affordable benchtop platform. By bringing HiFi sequencing in-house at an affordable price, Vega dramatically reduces wait times and is the perfect solution for researchers looking to adopt long-read sequencing across a variety of applications. From a design perspective, the pure, sculptural form and color, derived from PacBio’s logo, differentiates PacBio from it’s competition ensuring that it stand out in labs worldwide. Huge usability improvements reduce setup steps and potential for error, making Vega one of the easiest instruments to use in the lab. This entry concerns the Industrial Design, Digital Interface, and Consumable design.