The Vision AI On-Screen Series is a story for our TV branding under the concept of ‘Endless Wonder.’ It captures a visual journey into the infinite world created by light. It was made to give the product a unique design identity through content on the TV screen, which is the essence of the user experience. This enables the creation of strong visual messages in various online and offline branding. By incorporating the various worlds created by light combined with unexpected changes that occur, into our TV branding, we have produced content that shows a journey into a surreal world, allowing users to fully feel the breathtaking viewing experience delivered by our TV. We have completed our own visual branding that conveys a wider and richer sense of wonder by replacing the technical characteristics and wide color spectrum that our product implements and pursues with ‘Endless Wonder.’