Per Magnus Skold, IDSA

Senior Designer, Trimech Design Solutions Per Magnus is an industrial designer and creative leader with over 20 years of experience shaping products, teams, and strategies that connect people to meaningful experiences. His work spans industries including aerospace, consumer electronics, outdoor gear, and lifestyle goods, unified by a belief that great design is not just about what we make, but why we make it. As a mentor and advocate for human-centered innovation, he believes in design as both a craft and a form of leadership: one that builds culture, shapes vision, and transforms ideas into outcomes people trust and love. Per Magnus’ goal is to help teams align around purpose, elevate the role of design in business, and continue pushing the boundaries of what design can achieve.

Activities for Per

Speaker | Designing with AI Deep Dive | 2024

Ethics in AI 

As the boundaries between human and machine creativity blur, the ethical considerations become increasingly critical. Join our panel of designers and AI experts as we explore how designers must confront this changing landscape. From industry practitioners to software specialists and educators, this diverse panel will challenge the audience to contemplate the implications of AI’s role in shaping the future of industrial design, from regulation to IP protection and beyond. 

This discussion will center on the impact of AI on human creativity and decision-making in design, exploring the potential social, industrial, and environmental ramifications of AI-integrated design solutions, raising thought-provoking questions about accountability, bias, and impact on the workforce. An interactive Q&A session with the panelists offers attendees the chance to delve deeper into the nuances of ethics in ID. 

Don’t miss this opportunity to stay informed and proactive in navigating the landscape of AI in industrial design. Engage in meaningful discussions and equip yourself with the knowledge needed to navigate the ethical challenges posed by AI, ensuring responsible and forward-thinking practices in industrial design. 

 

Key Takeaways 

  1. Ethical Implications of AI in Industrial Design: You will gain insights into the ethical considerations and implications of integrating AI into the field of industrial design, including discussions on accountability, bias, and the impact on the workforce. 
  2. Education & Responsibility: Attendees will better understand the significance of educating designers about ethical AI/ML applications and the responsibility of the private sector in using AI tools in a responsible and safe manner – both at university and through continuing education. 
  3. Regulatory & IP Landscape: The panel will explore the range of regulatory implications of AI, as well as the potential impact of this new technology on intellectual property protection. Designers will learn how to protect their creativity while fully exploring everything AI has to offer. 
Chapter Officer | 2022, 2023

Title of Workshop