Tom Hardy
Professor of Design Management
Savannah College of Art and Design
Hardy brings more than 40 years of experience in brand design strategy, product development and corporate design direction to the graduate program of design management at the Savannah College of Art and Design.
He formerly directed the Corporate IBM Design Program in collaboration with preeminent designers Paul Rand and Richard Sapper across15 design centers in the United States, Europe and Asia. A key product launched during his corporate leadership was the first IBM ThinkPad in 1992. Early in his career, Hardy designed the original IBM Personal Computer in 1981.
His consulting experience includes Coca-Cola, Ford, J.P. Morgan, Lenovo, Lowe’s, Maytag, Merck, Microsoft, Polaroid, Procter & Gamble, Samsung, Tupperware, Verizon and Xerox.
The Nature of Change
The phenomenon of nature involves universal forces that are interdependent on each other, ebbing and flowing in a state of duality that embodies the unified, dynamic and harmonized fabric of our natural world.
Tom Hardy will illustrate how we can learn from this everchanging duality of nature and directly employ the concept to create relevant and compelling design experiences.
