Damian Mycroft
Industrial Design Director
Coca-Cola
Damian Mycroft’s experience in design since the mid-1980s has spanned small agencies and mega multinationals, leading up to his current post as industrial design director at Coca-Cola.
Mycroft started his design career in branding and packaging design with clients such as P&G, Unilever and Reckitt Benckiser. He served as senior design manager for Philips Design and for Nokia Design. At the latter, he managed the Xpress Music, lifestyle and premium portfolios and directed the creation of Nokia ‘Lumia’ Windows phones.
As HP’s global design manager in industrial design, Mycroft led a team responsible for the multi-billion-dollar printing business.
Mycroft holds numerous design patents and international design awards. In the United Kingdom, he earned a bachelor’s degree with honors from Manchester University in industrial design—and an MBA in design management from the University of Westminster.
Central District Design Conference Session Description:
Authentic Stories: Bridging the Gap Between Appearance and Reality
As industrial designers gain traction in organizations, their influence is moving from “applied design” to a deeper role in product definition.
Damian Mycroft will showcase examples of how design teams at major brands are partnering to extend their impact beyond the surface, into the core of what a company does and how it delivers to end users.
Kiss the Past Hello
New Ways to Deliver Familiar Experiences
The “hard edges” of product function are blurring into a world that’s more connected. With it— the role of the industrial designer has broadened to think more ecosystem-wide. While technology brings opportunities for breakthrough innovations, sometimes we can learn from the past and allow technology to deliver more meaningful, human experiences.
Damian Mycroft, industrial design director at Coca-Cola and formerly of HP, Nokia and Philips, will explore examples of how industrial designers at major corporations have engaged with other functions and design disciplines to make new technologies familiar and meaningful. He’ll look at how Coca-Cola is taking inspiration from a heritage of more than 100 years of industrial design to craft the experiences of tomorrow.
