Client: GE Lighting
Safe enough for a child's room and sleek enough for a parent's contemporary decor, this night light is part of a proprietary line designed to revitalize GE HomeElectric Products' brand presence and broaden its market share. The four BS plastic molded parts snap together without fasteners, which lowers manufacturing costs and increases potential profit margins.
"This is a perfect IDEA award: beautiful form in harmony with practical function. Its striking aesthetics grab the eye, while the smooth form grabs the wall, covering the electrical outlet and causing little obstruction to passersby. It is at once utilitarian and ornamental." Tucker Viemeister, FIDSA
Contact: Gregory De Swarte, IDSA,
Designers: LPK, GE Lighting and Innovata