Using feedback from firefighters from Miami to Malaysia, product developers designed the APX7000XE, a mission-critical two-way radio for the fire-rescue industry. It features an exaggerated control top for gloved hands, 1-watt speaker for clearer communications, noise reduction software, an enlarged top display for at-a-glance viewing and multiband interoperability for better multiagency collaboration.

“The Motorola portable radio is an unusually pure interpretation of form-follows-function. It is the result of rigorous, tenacious testing of users who routinely make communications that lives may depend on in tremendously stressful circumstances.

It has the best of that thoughtful-attention-to-functional-detail, humble, no-frills aesthetic that tells us that it’s the ideal tool for a demanding job and that the manufacturer had the integrity and dedication to simply solve the functional problem in the best possible way.” – Philip Swift, IDSA, Director of Industrial Design – North America, Crown Equipment

Credits: Design Innovation and Design Engineering Teams of Motorola Solutions Inc.

Contact: Maya Komadina: [email protected]