Moray Callum
Vice President, Design
Ford Motor Company
Moray Callum is vice president, Design, Ford Motor Company. He leads the design of all concept and production vehicles for the Ford and Lincoln brands globally. Since 2006, as executive director, Design, The Americas—Callum has had overall responsibility for the design of all cars and trucks created in Ford’s North and South America studios and the new Lincoln products. From 2001 to 2006, he led the design transformation for Mazda, based in Japan.
Callum joined Ford in 1995 in the Ghia SpA studio in Italy, after having worked for Chrysler Corporation, UK; and PSA Peugeot Citroën, France.
Are we Still a Bunch of Car Stylists?
Automotive designers are going well beyond their role of simply styling a car. The role of the designer now requires them to find new solutions to meet both customers’ needs and expectations. Ford Motor Company Vice President of Design Moray Callum believes it’s about creating a new breed of products—using techniques that combine both the physical and digital—but still leaving a lasting, emotional connection!