Jon Pittman | Recapturing the Soul of Design

Jon Pittman, IDSA, AIA, is vice president of corporate strategy for Autodesk. At the IDSA 2015 International Conference in Seattle, he rewinds design back to its roots. What can we learn from the Industrial Revolution? “The culmination of the 20th century was we got all this stuff; we could make almost anything we could want or could imagine… but I think the challenge as we move forward is, we have this stuff, but it lost its soul.” Where do we go from here? Pittman explores three transformations ahead.