Jon Friedman | Have Cake. Eat Cake.

“I don’t like the idea you can have this or that…. This line of thinking has gotten me into trouble,” admits Jon Friedman at the 2015 IDSA International Conference in Seattle.

But the industrial designer-turned-partner director of UX at Microsoft says he took a break, asked some compelling questions and found how he “could actually go change hundreds of millions of people’s lives.” All while having his cake, and eating it, too. Hear how: