#IDSA17Atlanta: Contemporary Nostalgia

James Sommerville, VP of global design at Coca-Cola, took the stage at IDSA's International Design Conference 2017—just as one of the world's most iconic brands was launching a new look for some of its major products. Sommerville is leading Coca-Cola’s largest global marketing campaign, “Taste the Feeling,” under the One Brand strategy. In this new video, he takes a closer look at the impact of "Contemporary Nostalgia."