Increasingly, the cars of today are developed for the scenario of commuting and driveway parking—but cities are planning for a very different future. Across the world, we are living in congested, sprawling metropolises where challenges of congestion and pollution are inspiring changes in how we choose to live and therefore how we move. Neese finds that in this new era where products are also assumed to be a harmonious integration of software, hardware and service—we imagine a new frontier for the future of mobility and the auto industry as we know it.
Megan Neese, IDSA, is a senior manager of Future Lab at Nissan Motor Limited--a global, cross-functional team tasked with identifying new business opportunities for the Nissan, Infiniti and Datsun brands. Prior to this she held similar design strategy positions at BMW Group DesignworksUSA, Samsung Design America and Nissan North America. In the past 10 years she has helped build design research and strategy functions at two start-up firms and led innovation programs as a client and for clients such as John Deere, LG Electronics, Navistar and Direct TV. Neese holds a bachelor's degree in industrial design from Carnegie Mellon University and a master's degree in product development through CMU's Integrated Innovation Institute.