The Future of Design Leadership Panel (full version)

2015 International Conference
Seattle, WA

On August 22, 2015, IDSA's first Future of Design Leadership panel brought together some of the biggest names in industrial design to the International Conference in Seattle. In front of a packed audience, moderator Thomas Lockwood, PhD, IDSA, welcomed CDOs and other leaders from Design Management Institute, Philips, Whipsaw, Intuit, Microsoft, PepsiCo, 3M, Johnson & Johnson and REI. The panelists tackled challenging questions about their climb to the top, and where they believe design is headed.

Jump to Highlights version (12 min.)