Verena Paepcke-Hjeltness, IDSA


Verena Paepcke-Hjeltness, IDSA
Associate Professor, Industrial Design
Iowa State University

Verena Paepcke-Hjeltness, IDSA is Associate Professor of Industrial Design at Iowa State University and Education Director and Board Member at IDSA. She has worked both in Germany and the U.S. as an industrial designer with a focus on aviation and transportation design. Verena has been an educator for more than 15 years, teaching in Germany and the U.S. at The Ohio State University, Savannah College of Art and Design, Drexel University, University of Texas at Austin and Iowa State University. Her research focuses on the diffusion of design thinking and doing practices in design and non-design-oriented disciplines, with a focus on exploring visualization as a gateway to learning, comprehension and creative confidence. She frequently facilitates workshops on sketchnoting, design thinking and strategic planning in both academia and industry.



Statement of Candidacy (Board of Directors - Education Director | 2022-2023 term)

Dear IDSA Community,

Over the past two years I have had the honor to be your Education Director and simply put, there is still a lot to do.

In 2020 I started with a lot of ambition to support students and faculty and connect academia and practice. Some of it came to fruition; meanwhile, many ideas are still on the drawing board.

Student Chapters still need more support, there is a lot of room to grow in creating value for faculty, and there is so much untapped potential in our design community to exchange knowledge across the aisles.

If you vote for me, I will continue to do my best to be your academic voice on the Board.