Verena Paepcke-Hjeltness, IDSA

Verena Paepcke-Hjeltness, IDSA
Assistant Professor of Industrial Design
University of Texas at Austin

Verena Paepcke-Hjeltness, IDSA, has worked in Germany and the United States as an industrial designer with a focus on aviation and transportation design. She is a juror for IDSA’s International Design Excellence Awards (IDEA).

Currently an assistant professor of industrial design at Iowa State University, Paepcke-Hjeltness is leading a Design Thinking and Doing Research Lab and serving as a strategic design consultant to the Center for Functional Fabrics at Drexel University, where she previously held appointments as assistant professor and associate program director.

She also taught for many years at the Savannah College of Art and Design. 


My Other Sketch is a Porsche: Changing the Paradigm of Visual Thought Processing through Generative Sketchnoting

Assistant Professor Verena Paepcke-Hjeltness, IDSA, of Iowa State University discusses the potential of Generative Sketchnoting as a visual framework for faster problem framing and lean, high-level, concept development.

Perhaps best thought of as traditional sketchnoting without the safety net—no external domain expert, deck, pre-defined duration or auditorium seating—just a pen and paper and ideas flowing from the mind(s) of the individual or group captured and “shaped” as they emerge. The real power of generative sketchnoting, however, is its ability to transform a discussion into a “visualized” set of conversational trails that can be viewed, reviewed and revised.